You want to make sure to use a soft cloth or clean, synthetic sponge to make sure you don’t scratch the window. Don’t use bristle brushes or anything else that might damage the film, including paper towels and newspaper. You also want to stay away from cleaners that are too abrasive.
You don’t want to apply heavy pressure when you’re cleaning window film. While elbow grease might be an effective cleaning technique in most cases, it’s best to play it safe when cleaning window film. Too much pressure could potentially cause damage so just press gently and be persistent for harder to remove smudges or fingerprints.